Utah Jazz Unveil New Uniforms
The most courts per capita in the nation ✔️
— Utah Jazz (@utahjazz) June 5, 2024
The largest youth program in the league ✔️
85% of the population near the mountains ✔️
Utah is Mountain Basketball 🏔️🏀#TakeNote pic.twitter.com/awR1WsUee0
the Utah Jazz introduced "Mountain Basketball," a brand philosophy that has shaped Jazz culture since 1979. This new direction reflects Utah's unique spirit by combining a passion for basketball, a dynamic and growing community, and the influence of the state’s mountainous landscape on daily life. Alongside this announcement, the Jazz unveiled their primary uniforms for the next two seasons, showcasing a prominent use of purple and mountain symbolism. New colors in the expanded palette include Mountain Purple, Midnight Black, and Sky Blue.
"Our branding will always be an iterative process as we, our fanbase, and the game of basketball continue to grow," said Ryan Smith, governor of the Utah Jazz. "It’s clear that Mountain Basketball and purple are at the soul of Utah and the Jazz, and we’re excited to share with our community what they have to look forward to."
For the 2024-25 season, the Jazz will sport four uniforms—two new designs and two existing ones. The current white Association Edition jersey will be worn throughout the season. The existing black Statement Edition jersey will be replaced by a new black design in January 2025, featuring the Mountain Basketball color palette. The 2024 City Edition will introduce a refreshed purple mountain design.
In the 2025-26 season, the Jazz will debut a new primary white Association Edition and a purple Icon Edition uniform, along with the black Statement Edition from January 2025. These uniforms lean into classic mountain imagery, and three designs prominently feature the bold UTAH logo on the chest. The iconic Jazz Note remains central across all uniforms, apparel, and team imagery, with #TakeNote continuing as the rallying cry.
Stay tuned for more updates as the Utah Jazz continue to celebrate Mountain Basketball and their 10th anniversary season.
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