Northern Arizona Basketball Reveals 'AstroJacks' Uniform
Northern Arizona University is launching into a new era of sports branding with a complete overhaul of their alternate identity. Introducing the Astrojacks: a space-themed transformation that includes a fresh color scheme, brand-new logos, new uniforms, and even a revamped mascot. Say hello to Blouie the Space Ox—yes, an ox that still wields an axe but now sports a futuristic aesthetic that ties directly into Flagstaff’s rich history in space research.
NAU’s new Astrojack uniforms ditch the school’s traditional gold and navy for a striking deep-space navy and sky blue palette, reflecting the beauty of Flagstaff’s Dark Sky City designation. The jersey features a sleek, modernized “A” logo with planetary rings, while the shorts include gradient striping reminiscent of the night sky. The side panels feature the words “Dark Sky City,” further cementing the school’s ties to astronomical exploration.
On the back of the jersey, player names and numbers pop in an electric blue, adding to the futuristic feel of the uniform. Even Blouie the Space Ox’s presence is felt with a secondary logo placement, ensuring that the new mascot is front and center in this interstellar rebranding.
Flagstaff is no stranger to space exploration. Home to the renowned Lowell Observatory—where Pluto was discovered—NAU is embracing its cosmic connection and joining a growing list of universities with space-related branding.
This space-centric shift opens up multiple opportunities beyond just a unique alternate identity. Special edition Astrojacks merchandise could be a massive hit, tapping into both sports fans and the broader Flagstaff community’s deep ties to astronomy.
NAU’s decision to roll out the Astrojacks branding in select sports is an intriguing move that signals potential long-term investment. If the fan response is strong, could we see this identity expand into a full-time rebrand? Only time will tell. For now, NAU is proving that the sky isn’t the limit—it’s just the beginning.
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