NORTH CAROLINA UNVEILS AIR JORDAN 4 “UNC” PE
Player-exclusive Air Jordans occupy a special place in sneaker culture, representing the pinnacle of design and exclusivity. Among the NCAA programs sponsored by Jordan Brand, the University of North Carolina stands out as a perennial leader. The Tar Heels—steeped in basketball tradition and connected to the legacy of Michael Jordan—consistently receive some of the most stunning and sought-after designs. In 2025, UNC added another masterpiece to its collection with the unveiling of its latest Air Jordan 4 PE, a sneaker that seamlessly blends luxury, heritage, and innovation.
The 2025 Air Jordan 4 PE takes inspiration from the "First Class" PE originally crafted for WNBA athletes, while incorporating elements unique to the Tar Heels. At first glance, the sneaker’s striking design immediately captures attention, showcasing UNC’s signature light blue across premium materials. Pebbled leather adorns the mudguard, tongue, and heel tab, complemented by smooth leather overlays that enhance its sophisticated aesthetic.
Adding to its luxury appeal, metallic gold accents elevate the sneaker’s details. These accents appear on the lace dubraes, branding, and an exclusive custom hangtag engraved with UNC’s logo. The two-tone midsole in UNC blue ties the entire design together, sitting atop a tonal rubber outsole with a visible Air unit for a perfect blend of flair and functionality.
The standout feature of this PE is the inclusion of 3D metallic gold Jumpman logos on the tongue and heel, each adorned with a diamond accent. These details not only emphasize the sneaker’s premium craftsmanship but also symbolize luxury and the Tar Heels’ enduring excellence on the court. Every aspect of the design reflects Jordan Brand’s dedication to creating player exclusives that merge performance with style.
While sneaker enthusiasts might dream of owning this stunning pair, the Air Jordan 4 PE is reserved exclusively for UNC’s men’s and women’s basketball teams. This rarity only enhances its status as a collector’s dream. As with all great PEs, its limited availability ensures its place as a symbol of prestige within the world of sneakers.
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