Giants New City Connect 2.0 Uniform
The San Francisco Giants just redefined what a City Connect jersey can be. In a groundbreaking collaboration with Bay Area-based music label EMPIRE, the Giants unveiled their newest look—a bold, purple-drenched City Connect jersey that bridges the city’s deep musical roots with its storied baseball legacy.
The fresh design came together through a collective creative effort led by local legends, including artists Rexx Life Raj, LaRussell, and EMPIRE CEO Ghazi Shami. Together, they infused the jersey with a distinctly Bay Area energy, blending historical nods with a streetwear edge.
The most striking detail come with That deep violet hue laced throughout the kit. It draws direct inspiration from the stage lights of the Fillmore and the psychedelic posters of Haight-Ashbury—a visual homage to San Francisco’s rebellious, artistic past. But it also connects back to the Giants' roots, when the franchise wore violet from 1913 to 1917 while in New York, repping NYU.
Adding even more layers of storytelling is the stitched glove patch—modeled after 1960s gig posters—that fuses the ballpark and the concert hall into one visual statement. It’s a tribute to the Giants' tradition, but remixed through the lens of a new generation of creators.
“San Francisco’s music scene has always been a powerful expression of the city’s soul, making this collaboration with Ghazi and EMPIRE a natural fit for the debut of our new City Connect uniform,” said Rachel Heit, chief marketing officer of the Giants. “As one of baseball’s most storied franchises, the Giants have always reflected the energy of our city, and this City Connect uniform is our way of honoring that legacy by remixing it with the culture and spirit that makes San Francisco so special.”
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