Raptors x OVO
The partnership between Drake and the Raptors has taken on a new dimension, as the Toronto Raptors Training Centre will now be known as the OVO Athletic Centre. We will see prominent OVO Athletic Centre signage inside and outside the facility, The interior redesign elements that reflect the Raptors and OVO brands. The team is going one step further and the Raptors practice jerseys will now feature the OVO owl logo on the upper left chest.
“Drake and OVO are an important part of our city’s landscape, our team’s identity, and our plans to bring a championship to Toronto. With each step of our partnership over the last five and a half years, we have worked together to build a winning basketball program in Toronto and deliver for our fans and our community. This new naming rights deal for our training facility is a perfect example of the strength of this partnership and the innovative opportunities it can generate.” - Raptors President Masai Ujiri
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