New Uniforms for the Sacramento Kings
The Sacramento Kings have made a stylish statement, introducing brand-new uniforms ahead of the California Classic Summer League presented by Ticketmaster and the upcoming 2023-24 NBA season. The franchise, in collaboration with Nike, has redesigned the Association, Icon, and Statement Edition uniforms, bringing a fresh look to the court.
Sacramento Kings President of Business Operations, John Rinehart, expressed his excitement about the new uniforms, stating, "We are excited to unveil a new collection of uniforms that salutes the team's origins while celebrating the organization's future. We believe our fans will appreciate the modernized Kings script and the return of the popular color scheme."
One of the notable changes in the design is the hierarchy of colors, as black takes on the role of the primary color, with purple serving as an accent. In May, the team provided fans with a teaser hinting at the return of the iconic Kings script wordmark, which now takes center stage on the Association and Icon jerseys.
Fans attending the California Classic had the exclusive opportunity to catch a glimpse of the Association and Icon editions, as the uniforms were on display in the Grand Entrance of the Golden 1 Center. The Statement Edition will be revealed on the second day of the event, adding another layer of excitement for Kings supporters.
While fans eagerly await the debut of the new uniforms during the 2023-24 NBA season, they will have a sneak peek of a simplified version of the new design during the California Classic and the 2023 NBA Summer League in Las Vegas. This provides an exciting opportunity for fans to see the revamped jerseys in action before the regular season tips off.
The Sacramento Kings' new uniforms embody the team's rich history while embracing a bold and modern aesthetic. With the return of the Kings script wordmark and a striking color scheme, the franchise is poised to make a visual impact on the court. As the 2023-24 NBA season approaches, fans can look forward to seeing their beloved Kings donning these fresh threads, representing the team's legacy and future aspirations.
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