PSG 2023-24 Jordan Kit
Celebrating a triumphant 5-year partnership, Paris Saint-Germain and Jordan Brand have once again pushed the boundaries of sports fashion with the unveiling of their final jersey for the 2023/2024 season. This latest addition not only completes Paris Saint-Germain's dressing room for the season but also marks a historic moment in football as the iconic elephant print returns for the second time in the club's history.
The FOURTH collection not only encompasses the on-field jersey but also introduces a comprehensive training and lifestyle range. As a nod to the iconic elephant print's return, an exclusive Air Jordan Legacy 312 Low has been unveiled. What sets this release apart is the inclusion of the "AIR JORDAN" branding on pieces from the lifestyle collection, marking a significant milestone in the evolving partnership between Paris Saint-Germain and Jordan Brand.
Taking inspiration from the harmonious colors of the series, the collaboration extends beyond the pitch to offer exclusive lifestyle pieces. Designed for those who want to seamlessly blend sports fashion into their everyday lives, these pieces draw inspiration from Michael Jordan's visits to Paris, where he could casually stroll around without being noticed—a nod to a bygone era.
The unveiling of Paris Saint-Germain and Jordan Brand's FOURTH collection not only marks the culmination of a successful 5-year partnership but also signifies a historic moment in football fashion. The return of the emblematic elephant print, the captivating photoshoot in Doha, and the expansion of the collaboration into lifestyle pieces all contribute to the richness and uniqueness of this latest release.
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