Manchester City and PUMA Launch Fan Vote for 2026/27 Third Kit
Manchester City and PUMA have launched an unprecedented global fan vote, giving supporters the chance to select the club's official 2026/27 Third Kit. This initiative follows the groundbreaking PUMA AI Creator Kit Design competition announced in December, a revolutionary fan activation that has redefined how football kits are created.
The PUMA AI Creator competition invited City fans worldwide to unleash their creativity using innovative design tools, including text prompts, customisation options, and intuitive sliders. Over 180,000 designs were submitted by fans, showcasing their passion and vision for the club. These designs were evaluated through 1.6 million ratings on the platform, resulting in a shortlist of ten standout designs that encapsulate the spirit of creativity, passion, and City culture.
Now, PUMA and Manchester City are calling on fans to make history by voting for their favourite design. The winning kit will be worn on-pitch by Manchester City players during the 2026/27 season, marking a significant milestone in fan-driven innovation. Voting is open at aicreator.puma.com and will run until January 29, 2025.
Adding to the excitement, Manchester City goalkeepers will debut the PUMA AI Creator goalkeeper kit during two fixtures on January 25: the men's match against Chelsea at the Etihad Stadium and the women’s away clash against Aston Villa. Designed collaboratively by players Ederson, Stefan Ortega, and Rico Lewis using PUMA AI Creator tools, the goalkeeper kit draws inspiration from the net of a goal and features striking colours reminiscent of Ederson’s Brazilian roots.
Ederson shared his excitement: “It’s the first time I’ve designed a shirt together with Stefan and Rico, and I’m so happy I’ll get to see our shirt on the pitch. It looks amazing—the colours are so nice, they remind me of the colours of Brazil.”
This historic kit, the first AI-generated football kit ever manufactured, will also be available for purchase as a limited edition at City Stores located at the Etihad Stadium and Arndale Centre starting January 25, while supplies last.
Serena Gosling, Manchester City’s Director of Integrated Fan Experience and Retail & Licensing, expressed her enthusiasm for the project: “We know how passionate fans are about kits, and how important the kits we wear each season are. It’s been so exciting to allow fans to design their dream City kit thanks to the power of AI, and we’ve been blown away by the levels of participation. We can’t wait to see what’s voted for as our 2026/27 Third Kit.”
Ivan Dashkov, Head of Emerging Marketing Tech at PUMA, highlighted the innovation behind the project: “We launched AI Creator to empower the PUMA and Man City communities to explore the limits of their creativity through advanced technology, and the response has been absolutely remarkable. Now that we’re down to the final 10, it’s clear that AI has opened up an exciting new space for collaboration between us and our audience.”
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