New Secondary Kit for the Philadelphia Union
The Philadelphia Union have revealed their new secondary kit. The new kit features a unique style and color template for the team in their tenth year of play. The special kit was designed from start to finish by the Union Creators’ Collective, a group of fans.
The special Blue and Yellow Union kit, or the “BY|U” kit, has a blue base with a tonal lightning pattern that includes bolt yellow accents. We see on the left chest the Union’s logo in colors derived from the flags of Philadelphia, New Jersey, and Delaware as well as a nod to the branding of Union supporters’ group, the Sons of Ben.
On the inside the phrase “Energy and persistence conquer all” is featured, a quote attributed to Benjamin Franklin and his belief that nothing could defeat the combination just like this city and team. The final touch comes above the player name and number, where a kite and key icon is featured, bringing full circle the inspiration and design elements behind the uniform design.
“The new kit is truly by the fans, by ‘the U’. Fans wanted colors influenced by the flags of the Delaware Valley, a design inspired by innovation born in our city, and they wanted to shock the soccer world. This kit is Philadelphia. The gritty, beautiful, diverse, creative place that we all love. As a Philly native and an original season ticket holder years before working at the Union, I have not had a prouder moment in bringing our community together to shape the future of our club. ” -Doug Vosik, Chief Marketing Officer
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