Atlanta United’s new 404 Kit
The era of the '90s holds a special place in Atlanta's heart, and Atlanta United is taking a trip down memory lane with their latest kit, the 404 Kit. Partnering with Atlanta Influences Everything, the club has crafted a tribute to the transformative decade, set to debut on the field this weekend.
The '90s was a time that saw Atlanta blossom into an international hub, fueled by iconic events like the 1996 Olympics and the rise of influential hip-hop acts such as OutKast and TLC. It was a decade that marked Atlanta's journey "from a city to a global phenomenon," setting the stage for Atlanta United's emergence, explains Georgia O’Donoghue, the club’s vice president of business operations.
The essence of Atlanta's '90s spirit is beautifully captured in the 404 Kit. The kit's design pays homage to the airbrushed graffiti style that was synonymous with the era, evoking a sense of nostalgia for those who lived through it. The black background showcases the bold "ATL UTD" lettering in an unmistakable airbrush font, while thick white Adidas stripes adorn the shoulders and white trim lines the sides. The kit even features an illustration on the inside collar reminiscent of Freaknik, with young Atlanta fans cruising in a car against the backdrop of the city skyline, including the iconic Mercedes-Benz Stadium.
Collaborating with Atlanta Influences Everything, the creative consultancy behind Atlanta's beloved T-shirt, ensured that the 404 Kit authentically tells Atlanta's story. The kit's unique design elements capture the spirit of the '90s, reflecting the airbrushed graffiti trend that was prevalent during that era.
Fans won't have to wait long to witness the 404 Kit in action, as it will make its official debut on the field during the upcoming home match against Nashville. The anticipation is building, and O'Donoghue hints at an exciting halftime surprise. However, the window to enjoy this nostalgic creation will be brief, as the kit will only be worn for three more games and will be available for purchase until the end of the year.
The limited availability of the 404 Kit reflects Atlanta United's bold approach to third kits, allowing them to push boundaries and experiment creatively. As Atlanta United embraces the legacy of the '90s through the 404 Kit, it's clear that the club is not only celebrating its own history but also paying tribute to the vibrant spirit that shaped the city's identity.
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