adidas Seams Event
adidas invited the UNISWAG crew to attend the ‘adidas Seams’ event that was a fashion show where adidas challenged a group of stylists and designers to create their own twist on the Major League Soccer jerseys. Each of the designers came from different backgrounds in fashion and brought a different twist on their creations. The event took place in the heart of Los Angeles’ Fashion District, City Market. The area was transformed into the adidas & MLS hub where sport, fashion and culture intersected. Through the fashion show, the 2019 collection was transformed by designers Sara Gourlay, Andrew Andrade, Pierre Davis of No Sesso and Corey T. Stokes. The looks and designs were presented by athletes and models such as volleyball star Alix Klineman, LAFC star Lee Nguyen and Deng.
“As a brand that puts the creator first, we couldn’t be more thrilled with the reinterpretation of this season’s MLS jerseys. Each look was pulled together through a vision unique to each stylist involved and they truly championed the idea that soccer embodies an inclusive spirit. Being at the epicenter of sport and culture, last night was a powerful reflection of the brand’s ethos and we look forward to continuing on this path that fuses performance with creativity.” - Jennifer Valentine, Senior Director of adidas Soccer in North America
After the show there was an after-party with music provided by DJs Noodles and Odalys. The venue itself housed a pop-up MLS Fashion Lab where guests were able to see the kits and customize their own gear.
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