Just a week after exciting fans with the return of the Prowler Throwbacks for the 2024 season, the Jacksonville Jaguars have once again surprised their supporters with another uniform update. This time, the team introduced the official "Shell White" Alternate Helmet, featuring a sleek, all-white, matte shell. The highly anticipated helmet is set to debut during the Week 10 matchup against the Minnesota Vikings.
Head Equipment Manager, George Pellicer, shared the inspiration and significance behind this new addition to the Jaguars' uniform lineup.
The inspiration for the new helmet stems from a desire to celebrate the Jaguars' 30th season in Jacksonville. Pellicer explained, “One of the best parts of my job here at the Jaguars is mixing up uniform color combinations to see what looks cool. For this helmet, and to honor our 30th season here in Jacksonville, we wanted to pay homage to our diverse fan base, unifying the power of sports, our location, and a vital component of our community—the military.”
Pellicer highlighted that "Shell White" connects three primary pillars that define Jacksonville: the beach, the military, and football. “Shell White connects three primary pillars that make the city of Jacksonville what it is today. These three pillars—the beach, the military, and football—are all protected by or made beautiful by some variation of shells: seashells, jacket shells, and football shells,” he explained.
Pellicer expressed his excitement about the new design, noting that it represents a significant departure from the team’s traditional black helmets. “My favorite element is that it is something completely different from anything we have ever worn. The Jacksonville Jaguars have always worn some form of black helmets, so this will be a creative twist that we have not done yet. Plus, it will be fun to see the fans' reactions,” Pellicer shared.
Fans eagerly await the debut of the new helmet in Week 10, ready to embrace this fresh and meaningful addition to the Jaguars' gear. As George Pellicer hinted, the reactions are sure to be memorable as the Jaguars continue to celebrate their legacy with style and creativity.
As the Chicago Bulls gear up for the 2024-25 NBA season, they’ll be hitting the court in a City Edition uniform that pays homage to their beloved home arena, the United Center. Celebrating its 30th anniversary, the United Center has been a fixture in Chicago sports culture, and this new uniform is designed to honor the arena’s legacy and architectural details, making it a true fan favorite.
The City Edition uniform captures the United Center’s distinct style, with design elements that connect to the venue’s iconic features. The jersey itself is a crisp white, with brownish-tan and gray accents drawn from the United Center’s exterior color scheme. The wordmark “BULLS” and player numbers are styled in the exact fonts seen in the arena’s signage, grounding the design in the UC’s aesthetic.
One standout detail on the jersey is the front tag, a nod to the famous marquee outside the arena, which originally read, “Home of The Bulls.” This marquee was a significant feature when the arena opened and has become part of its identity. The uniform’s look is classic and timeless, mirroring the enduring appeal of the United Center itself.
The side panels of the jersey feature stripes in brownish-tan hues, and the shorts have a similar striping pattern in homage to the Bulls’ unforgettable starting lineup introductions at the United Center. The shorts are adorned with the Bulls logo in a pentagonal shape, representing the spotlight that hits each player during pre-game intros, creating a powerful visual connection to that electric moment before tip-off.
Another notable feature is the waistband of the shorts, a tan design that subtly references the architectural style of the arena’s windows. The light and dark tan colors resemble a Union Jack pattern but are a direct tribute to the United Center’s unique structural elements, adding an unexpected yet meaningful touch to the uniform.
With its clean lines, classic color scheme, and thoughtful nods to the architecture and history of the United Center, the Bulls’ 2024-25 City Edition uniform stands as a tribute to both the team’s home and its fans. Every design choice, from the font to the colors and the side panels, has been crafted to honor the arena that has hosted countless iconic moments in Bulls history.
In a groundbreaking move adidas and Patrick Mahomes have unveiled a stunning new football uniform for Texas Tech University. This exciting collaboration features Mahomes’ signature “Gladiator” logo, marking one of the rare occasions in history where an athlete’s personal brand has been incorporated into official on-field Uniform.
The new uniform, aptly named the Mahomes Strategy uniform, boasts a sleek Dark Grey tackle twill with striking Power Red accents. Its design is inspired by the 45-degree bevel found across Texas Tech’s campus, as well as the angular nature of Mahomes’ logo. The helmet, logos, and numbers are adorned with a metallic film that features galvanized finishes, creating a modern and dynamic look. Texas Tech’s football team is set to debut this innovative uniform at home against Colorado on November 9.
Mahomes, a Texas Tech alum and three-time Super Bowl champion, expressed his pride in this unique achievement: “Seeing my own logo on the Texas Tech uniform I put so much blood, sweat, and tears into is one of the most meaningful off-field accomplishments of my career. I want to thank the three-stripe family for giving me this one-of-a-kind opportunity.”
The partnership between adidas and Mahomes has consistently pushed the envelope in athlete-brand collaborations. This relationship began back in 2019, when Mahomes famously taped a handwritten adidas logo over a competitor brand while cheering for Texas Tech basketball. The Mahomes Strategy uniform is just the latest milestone in their ongoing partnership, which has already established numerous firsts in collegiate athletics and NIL initiatives.
“The unveil of the adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership,” said Kirby Hocutt, Director of Athletics at Texas Tech University. “We are proud to be the first collegiate adidas partner to utilize an athlete partner’s logo. There is no more powerful brand in sports than Patrick Mahomes. We look forward to debuting this uniform in front of a sold-out Jones AT&T Stadium on November 9 against Colorado.”
UCLA Football is taking fans back in time with a special uniform tribute to the Bruins' 1954 national championship team. the team will wear the same iconic powder-blue jerseys that became synonymous with UCLA greatness from 1954 to 1970. These throwback uniforms feature the unique white stripes across the shoulders, a striking detail that sets them apart from the more familiar gold-accented jerseys Bruins fans know today.
The powder-blue jerseys, with their curled, white-striped shoulder pads, pay homage to an era when UCLA was a powerhouse in college football. The uniforms are a tribute to legendary head coach Red Sanders and his incredible 1954 team, which went 9-0 and claimed a share of the national title alongside Ohio State. That season was not only a high point for the Bruins but also marked the first year they debuted this now-classic jersey.
The decision to bring back the 1954-inspired uniforms goes beyond aesthetics. These jerseys symbolize a golden era for UCLA Football, a time when the Bruins were setting the standard in college athletics. As the team hits the field in powder blue, they’ll not only look the part but also bring a renewed sense of pride and tradition, honoring a team that set the foundation for UCLA's success.
This Saturday, the Oklahoma State Cowboys are set to honor their roots in a big way. For their Homecoming game against Arizona State, the team will wear special throwback uniforms that pay tribute to some of the earliest designs and logos in school history. These unique uniforms commemorate the Cowboys’ 125th season, combining elements from the early days of Oklahoma A&M College athletics with their modern look.
The most notable feature of Saturday’s throwback is the historic “OA” emblem. Originally representing the O.A. Association, the emblem dates back to 1909, when Oklahoma A&M athletes first organized as a collegiate association. The interlocking “OA” symbol was widely used across OAMC varsity sports from 1909 until 1913, when the “A” was eventually dropped, and the organization became known as the “O” Association. Today, this tradition continues as the “O-Club,” with the university still awarding the iconic “O” letter to its varsity athletes. This weekend’s game marks the first time since World War I that Oklahoma State has used the “OA” emblem, a symbol of pride for players and fans alike.
Adding to the historical nods, Oklahoma State’s uniform for Saturday will feature widely spaced orange horizontal stripes circling the black sleeves and socks. This striped pattern is inspired by OAMC’s first athletic nickname, the “Tigers,” which was used until the early 1920s, when the name changed to “Aggies” and later, to the familiar “Cowboys.” Early OAMC photos from 1901 to 1921 showcase these horizontal stripes, making Saturday’s look a meaningful tribute to the school’s earliest football teams.
The helmet design is packed with historical elements. The front bumper decal will read “OAMC” in block letters, a design that dates back to head coach Ed Parry’s attire in the 1908 football team photo and even appears on the mid-1900s baseball team uniforms. For Saturday’s Homecoming game, the back bumper will display a “Tigers” decal in the same script font seen on OSU’s modern uniforms. To commemorate the team’s milestone season, a special “125” decal will also appear on the back of the helmet.
Oklahoma State’s Homecoming throwback not only celebrates the Cowboys’ 125-year history but also serves as a reminder of the traditions that have shaped the program. Fans attending the game at Boone Pickens Stadium will witness a truly special uniform that captures the spirit of OSU’s athletic evolution—from the early days as the Tigers to the proud Cowboys they are today.
In a delightful turn of events, the Philadelphia Eagles are set to transport their fans back in time with a nod to the Randall Cunningham era, as they unveil their much-anticipated Kelly green throwback uniforms. These jerseys are an unmistakable tribute to a period when the Eagles donned the classic Kelly green, harking back to the years 1987-95.
The uniforms are a meticulous replication of the past, echoing the glory days of Randall Cunningham. They feature Kelly green jerseys adorned with bold white block numbers outlined in black. Additionally, the iconic Eagles' 1987-95 alternate logo graces the sleeves, adding an extra layer of nostalgia for fans.
But it doesn't stop there. The throwback experience is brought to life with Kelly green helmets, showcasing silver wings elegantly outlined in white. The helmets also boast a silver facemask, a classic touch that perfectly complements the overall ensemble.
The pants are a nod to the past as well, sporting a silver hue with a Kelly green and white striping pattern, ensuring a cohesive and stylish look from head to toe. To complete the attire, the players will wear white socks, adorned with two Kelly green stripes.
This throwback journey marks only the second time that Philadelphia has graced the field in Kelly green throwback uniforms since their transition to midnight green in 1996. The first occurrence was during the 2010 season opener against the Green Bay Packers, making this revival all the more special for fans who cherish the team's storied history.
Director of merchandise Emily McNichol shared her excitement, emphasizing how well retro products and jerseys resonate with fans. She looks forward to making the dreams of fans come true as they witness players like Jalen Hurts don these retro jerseys.
For Eagles fans, these throwback uniforms aren't just clothing; they are a journey down memory lane and a testament to the enduring legacy of their beloved team. As they celebrate the past, they also look to the future, with an eagerness to see their team shine in the classic Kelly green once again.
This Monday morning marked the dawn of a new legacy for the Jets franchise. The Jets Legacy Collection has officially taken flight, boasting three distinct uniform versions – legacy green, legacy white, and legacy black – paying homage to the revered Sack Exchange era (1979-89) while injecting a fresh, modern twist into the iconic Jets emblem cherished by fans across generations.
"We work for the fans," emphasized Jets Chairman Woody Johnson. "Their consistent call for a return to our roots did not go unheard. The new uniforms are meticulously crafted to embody the essence of the New York Jets while breathing new life into our iconic logo – a symbol that resonates deeply with our loyal fanbase."
These new threads not only honor a pivotal chapter in the Jets' storied history but also leverage cutting-edge advancements in uniform technology. The legacy jerseys will proudly sport double-stripe shoulders and single-stripe pants, mirroring the design that defined the team's look from 1979-89.
"Revamping our uniforms and ushering in a modernized identity for the franchise signifies our unwavering commitment to progress, innovation, and delivering nothing short of excellence to our players and supporters," remarked Jets President Hymie Elhai. "By refreshing the New York Jets identity with a revamped uniform, we encapsulate the spirit and timelessness of the Sack Exchange era, empowering both current players and generations of fans to proudly embrace our team's rich heritage."
The revamped Legacy uniforms don't just stop at the attire; they also feature a revitalized version of the club's iconic Sack Exchange logo. This updated emblem boasts custom typeface with a more robust composition, a sleeker pointed nose of the plane for a swifter aesthetic, and tighter spacing between characters with uniform angles. Additionally, the modernized Jets logo will grace each helmet shell, complemented by either a white or green face mask. And, in response to overwhelming fan demand, the helmet shell colors will remain unchanged, retaining the beloved bespoke green and matte black hues.
To further reinforce and expand the Jets brand identity, a comprehensive suite of secondary logos has been meticulously crafted. These secondary marks draw inspiration from the primary emblem, incorporating similar font styles, colors, and, in some instances, the distinctive shape of the Jet itself..
With the Jets Legacy Collection, the franchise not only honors its illustrious past but also sets a course for an exhilarating future, uniting players and fans alike under the banner of tradition, innovation, and unwavering team pride. So, whether you're cheering from the stands or representing in the streets, gear up and join the Jets as they soar to new heights in style and legacy.
The Tennessee Volunteers are set to embrace a fierce look on the field, unveiling their highly anticipated black "Dark Mode" uniforms will be worn this week.
The “Dark Mode” uniform features an all-black base with striking orange accents, a bold contrast that highlights Tennessee’s traditional colors in a refreshed way. The black jerseys, pants, and socks are complemented by orange detailing, including the iconic "Power T" logo and bright orange numbers. The look is finished off with a black helmet, topped with an orange stripe down the center and the Power T on each side, bringing a cohesive, intimidating aesthetic from head to toe.
This uniform isn’t just about a fresh look; it’s about uniting the team and fans in a shared spirit of intensity. The Vols chose to debut the "Dark Mode" on a primetime game, aligning the bold visuals with a heightened atmosphere. The team and fans alike are encouraged to “go dark,” showing up in black to create an immersive, unified experience under the stadium lights.
The “Dark Mode” look first debuted in 2021 and quickly became a fan favorite. This season’s iteration incorporates subtle tweaks and details, such as enhanced fabric technology for optimal on-field performance. The team's decision to bring back the "Dark Mode" uniform reflects not only the players’ enthusiasm but also the overwhelming fan support for this design. In a program steeped in tradition, this bold step forward resonates with new and loyal fans alike.
Tennessee’s “Dark Mode” uniform is more than just an outfit change; it’s an embodiment of the team’s drive and the fans’ passion, highlighting a modern twist on Vol tradition that speaks to the evolving identity of Tennessee football.
