Texas Tech Unveils The Patrick Mahomes Galvanized Uniform
In a groundbreaking move adidas and Patrick Mahomes have unveiled a stunning new football uniform for Texas Tech University. This exciting collaboration features Mahomes’ signature “Gladiator” logo, marking one of the rare occasions in history where an athlete’s personal brand has been incorporated into official on-field Uniform.
The new uniform, aptly named the Mahomes Strategy uniform, boasts a sleek Dark Grey tackle twill with striking Power Red accents. Its design is inspired by the 45-degree bevel found across Texas Tech’s campus, as well as the angular nature of Mahomes’ logo. The helmet, logos, and numbers are adorned with a metallic film that features galvanized finishes, creating a modern and dynamic look. Texas Tech’s football team is set to debut this innovative uniform at home against Colorado on November 9.
Mahomes, a Texas Tech alum and three-time Super Bowl champion, expressed his pride in this unique achievement: “Seeing my own logo on the Texas Tech uniform I put so much blood, sweat, and tears into is one of the most meaningful off-field accomplishments of my career. I want to thank the three-stripe family for giving me this one-of-a-kind opportunity.”
The partnership between adidas and Mahomes has consistently pushed the envelope in athlete-brand collaborations. This relationship began back in 2019, when Mahomes famously taped a handwritten adidas logo over a competitor brand while cheering for Texas Tech basketball. The Mahomes Strategy uniform is just the latest milestone in their ongoing partnership, which has already established numerous firsts in collegiate athletics and NIL initiatives.
“The unveil of the adidas Strategy uniform by Patrick Mahomes further amplifies the power of this partnership,” said Kirby Hocutt, Director of Athletics at Texas Tech University. “We are proud to be the first collegiate adidas partner to utilize an athlete partner’s logo. There is no more powerful brand in sports than Patrick Mahomes. We look forward to debuting this uniform in front of a sold-out Jones AT&T Stadium on November 9 against Colorado.”
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