Utah football has once again captivated fans with its annual tradition of hand-painted helmets, this year celebrating the rich Polynesian culture embedded in the program. The 2024 design, titled Malama Lahaina, honors the resilience and spirit of Maui in the wake of the devastating Lahaina fires of 2023.
The Malama Lahaina helmet is a masterpiece of Hawaiian tattoo artistry, a design that symbolizes strength, unity, and cultural pride. The intricate patterns reflect the Polynesian roots of many players and pay tribute to the program’s diverse heritage.
A standout feature of the helmet is the outline of Lahaina’s historic Front Street, a poignant reminder of the town’s destruction during the 2023 wildfires. The fires claimed much of the iconic area, leaving behind scars that Hawaii continues to heal.
The phrase Malama Lahaina graces one side of the helmet, serving as a call to nurture and care for the land and its people. Malama, a Hawaiian word, encapsulates the ethos of preservation and recovery. On the other side, the interlocking U’s are adorned with Hawaiian tattoo patterns, tying the design to both the program’s identity and the cultural homage.
The Utes will complete the look by pairing the helmets with their black throwback uniforms, a bold and nostalgic nod to the program’s history.
Utah football has embraced the art of hand-painted helmets since 2016, creating annual designs that highlight unique aspects of the program’s culture and identity. From tributes to the state’s natural beauty to honoring military service, each helmet tells a story that resonates with the team and its fans.
This tradition has become a cornerstone of the Utes’ brand, demonstrating a commitment to celebrating diversity and heritage. The 2024 Malama Lahaina helmet continues that legacy, blending artistic innovation with cultural significance.
The Malama Lahaina helmet is more than a striking design; it is a symbol of solidarity with Maui and the broader Polynesian community. As Utah takes the field against Iowa State, the players will carry with them a reminder of resilience, unity, and the power of remembrance.