The Minnesota Vikings have unveiled their highly anticipated "Winter Warrior" uniforms, setting a new standard for their alternate game day attire. This striking ensemble includes white jerseys and pants, paired with the franchise's first-ever white helmet, creating a crisp and commanding look on the field.
The new uniforms feature accents of metallic gray, including the face mask, and the team’s signature purple. This combination adds a modern and fierce edge to the Vikings’ traditional colors. The centerpiece of this look is the matte white helmet with a gray stripe, marking a significant milestone in the team’s uniform history.
Star wide receiver Justin Jefferson expressed his excitement about the new look with a blend of irony and enthusiasm. "It's fire," Jefferson said with a smile. "It's beautiful. The gray, the purple, of course being all white, they've got that clean look. But you know, it's a dirty game. So we're definitely looking to get those jerseys a little dirty," he laughed. "The matte white helmet with the gray stripe, I mean, it's beautiful. It's fire."
Vikings Head Coach Kevin O'Connell was equally impressed. "Goodness gracious," he said upon first seeing the uniform against an Arctic-themed backdrop. "Our fans, they've gotta like these, right? These are sweet. I love the metallic. White helmets? I love it. Where's mine? Where's the coach's head-to-toe white warmup jumpsuit?" O'Connell quipped.
The introduction of the Winter Warrior uniforms caps a design process that began over two years ago. The initial concepts were created by Vikings Art Manager Jackie Ramacher, with the "Winter Whiteout" uniforms debuted in 2022 as a market test. The overwhelmingly positive response led to the development of the Winter Warrior look.
"We wanted to see, 'Would people embrace wearing all-white? How would it go?' Our fans loved it, and that's how we knew we really wanted to embrace this direction for our new alternate uniforms," said Vikings Creative Director Alicia Dreyer. "Some of the biggest feedback we got from fans with our Winter Whiteout was wanting to see an all-white helmet, but it's a two-year process to create new uniforms and helmets – so we appreciate people being patient with us."
The Winter Warrior uniforms feature a cool-toned color palette inspired by ancient Viking culture and the harsh Northern climate. Key design elements include metallic gray replacing gold, creating an icy, modern look. The numbers feature "dripping icicle" accents, a unique twist on the existing SKOL font serifs.
The helmet includes a metallic stripe as a modern interpretation of the riveted metal strips used in early battle helmets. "The ancient Vikings were innovative, creating new technologies for armor and weapons," Dreyer said. "The goal with new uniforms was to incorporate new techniques and finishes, which also includes the matte, metallic gray of the pant stripe."
The uniforms also include the VIKINGS wordmark on the chest in the SKOL font, and a Nordic knot design embroidered on the back neckline. This revised knot design features three shields, nodding to O'Connell's mantra: "Our Way. Our Team. Our Process."
"It's just been a really amazing process working the past two years with the NFL and Nike," Dreyer said. "It's so wonderful and gratifying to see it finally come to life. To go from initial concepts to actually showing this to our fans and wearing it for a game is so exciting."
The Winter Warrior uniforms will join The Vikings Classic as Minnesota's two alternate uniforms permitted by the NFL. Fans can look forward to seeing these stunning new uniforms on the field, embodying the spirit and resilience of both the Vikings and the state of Minnesota.
the Utah Jazz introduced "Mountain Basketball," a brand philosophy that has shaped Jazz culture since 1979. This new direction reflects Utah's unique spirit by combining a passion for basketball, a dynamic and growing community, and the influence of the state’s mountainous landscape on daily life. Alongside this announcement, the Jazz unveiled their primary uniforms for the next two seasons, showcasing a prominent use of purple and mountain symbolism. New colors in the expanded palette include Mountain Purple, Midnight Black, and Sky Blue.
"Our branding will always be an iterative process as we, our fanbase, and the game of basketball continue to grow," said Ryan Smith, governor of the Utah Jazz. "It’s clear that Mountain Basketball and purple are at the soul of Utah and the Jazz, and we’re excited to share with our community what they have to look forward to."
For the 2024-25 season, the Jazz will sport four uniforms—two new designs and two existing ones. The current white Association Edition jersey will be worn throughout the season. The existing black Statement Edition jersey will be replaced by a new black design in January 2025, featuring the Mountain Basketball color palette. The 2024 City Edition will introduce a refreshed purple mountain design.
In the 2025-26 season, the Jazz will debut a new primary white Association Edition and a purple Icon Edition uniform, along with the black Statement Edition from January 2025. These uniforms lean into classic mountain imagery, and three designs prominently feature the bold UTAH logo on the chest. The iconic Jazz Note remains central across all uniforms, apparel, and team imagery, with #TakeNote continuing as the rallying cry.
Stay tuned for more updates as the Utah Jazz continue to celebrate Mountain Basketball and their 10th anniversary season.
The Ottawa REDBLACKS are set to celebrate their 10th anniversary season in style with the official reveal of their new home uniforms.
“We are thrilled to kick off our 10th anniversary season by debuting these new uniforms in front of RNation,” said REDBLACKS President Adrian Sciarra. “Our new home set pays homage to the proud history of football in the nation’s capital, while serving as a modernized look that we can’t wait to show off under the lights at TD Place.”
The new uniforms are a modern tribute to the classic Ottawa Rough Riders, incorporating the storied tradition of football in Ottawa while introducing sleek, contemporary elements. The black jersey is the centerpiece, featuring bold, forward-facing white stripes with red outlines on the shoulders. The revamped ‘R’ logo, now without the original saw blade background, adorns the sides of the shoulders, adding a fresh yet nostalgic touch.
The new helmets will look familiar to fans, drawing inspiration from the Rough Rider-inspired specialty helmets. These helmets, featuring a white stripe with a red outline down the middle, debuted for one night only in 2022 and made appearances during the 2023 season. This retro-inspired helmet design will now be paired with the new home jersey, completing the iconic head-to-toe look.
To mark the 10th anniversary celebration, the front of the jersey includes a special 10th anniversary logo, positioned on the right side just above the “REDBLACKS” team name bar. This emblem also highlights the partnership with TD Bank, a founding partner of the REDBLACKS, celebrating a decade of collaboration in 2024.
As the REDBLACKS prepare for their milestone season, these new uniforms symbolize both a connection to their rich past and a step forward into the future, promising an exciting season for RNation.
As we look to the horizon, we see the next generation of Rider Nation rising, fuelled by a spirit of strength and endurance. United in Green, in every shade.
Welcome to a New Era, marked with an Obsidian alternate — creating a family of colours, born from Rider Green. pic.twitter.com/CJBb4dloxz
— Saskatchewan Roughriders (@sskroughriders) May 31, 2024
The Saskatchewan Roughriders have unveiled their latest uniform innovation: the Obsidian Green alternate jersey. Revealed at the Mosaic Stadium store, this new look aims to symbolize a new era for Rider Nation while paying homage to the team’s deep-rooted traditions and the dedicated fan base.
The dominant color of the new alternate jersey, Obsidian Green, has been subtly present for quite some time. Mark Habicht, the CFL team’s Director of Retail Operations and Licensing, explained, “Mosaic Stadium’s lower-bowl headwalls are Obsidian Green. We’ve kind of been playing our cards in plain sight.”
This shade was also featured in the 2022 Grey Cup Festival logo, hinting at its future prominence. “We introduced the color in the Grey Cup Festival logo because we liked it so much,” Habicht added.
The concept of an alternate uniform was first discussed over five years ago by a select group including Habicht, President-CEO Craig Reynolds, former Chief Brand Officer Anthony Partipilo, and Director of Marketing and Fan Engagement Miriam Johnson.
“The first meeting was as simple as, ‘Hey, we want to start talking about an alt jersey and an alt mark, potentially,’” Reynolds recalled. After considering a return to black, which had been used successfully in the past, the team decided to explore new avenues that stayed true to the Roughriders’ brand identity.
The new jerseys feature several symbolic design elements:
13 Kernels on the Wheat Sheaf: A tribute to the “13th Man,” representing the passionate fans.
RIDER NATION on the Helmet: For the first time, the team’s helmet will bear the phrase "RIDER NATION," symbolizing unity with the fans.
“The jersey fabric has been able to achieve something very unique. At different times, your eyes can see it as a different color. When the players are in the tunnel and it’s dark, it looks like they’re wearing black uniforms. As soon as they hit the light and the sun bounces off the uniform, the green pops,” Partipilo elaborated.
The alternate uniforms will be officially showcased on July 19 during the Green is the Colour Game against the Winnipeg Blue Bombers and again on October 26 against the Calgary Stampeders during the Fan Appreciation event.
Quarterback Trevor Harris, already donning the new look, shared his excitement: “There’s a fresh aura around the team and maybe this will help to energize the fan base and get them excited about the new logo.”
As the Roughriders embark on this new chapter, the unveiling of the Obsidian Green jersey marks the end of a long-held secret and the beginning of a vibrant new phase for the team and its fans. “It’s kind of like the end of Phase 1 and the beginning of Phase 2, so here we go,” Habicht concluded.
The Toronto Blue Jays are embracing the city's vibrant nightlife with their new "Night Mode" City Connect uniform. “The Blue Jays are at the core of the city, and those who call Toronto home know how the city comes alive at night," said Marnie Starkman, the Blue Jays’ executive vice president of business operations. "Our new City Connect uniform aims to emulate that ‘Night Mode’ feeling in the vibrant colours, the rhythmic skyline reflecting off the lake, and all the distinct details that make our city so dynamic."
With a darker blue base, complemented by pops of brighter blue and red, the new uniforms outline the Toronto skyline across the chest. This marks the first dark base for a Blue Jays jersey since 2011. The team has dubbed this color “pitch blue,” inspired by the reflection of Lake Ontario at night. The design is further enhanced with “hyper royal blue” and “speed red” accents, which are also featured on the cap, showcasing a “T” that emulates the pillars of city hall atop a maple leaf.
In the center of the chest, surrounded by the CN Tower and the buildings of downtown Toronto, rests Rogers Centre, a familiar sight for many Torontonians. "Toronto is a great city. It’s diverse. But Toronto also knows how to have fun, and a lot of that happens after hours,” said Blue Jays legend José Bautista, who was in town for the release. “There are definitely a lot of different options in the nightlife around the city. It’s good to live in a place where, if you choose to and you want to partake, you have plenty of options. Toronto does know how to have fun, and we experienced a little bit of that when we were here.”
The uniforms also feature some hidden details. Inside the cap, the Toronto skyline is depicted as a rhythmic heartbeat. Inside the collar of the jersey, where you’d find the tag on a shirt, it reads “Diversity is Our Strength,” a phrase from Toronto’s coat of arms.
Fans can look forward to seeing the new "Night Mode" uniforms during night games throughout the season. This decision keeps in line with the theme, highlighting the vibrant nightlife that inspired the design.
The Blue Jays’ new City Connect uniforms not only represent a bold fashion statement but also capture the essence of Toronto’s dynamic and diverse culture. Fans eagerly await to see their team shine under the night lights in these vibrant new kits.
— Nashville Sounds (@nashvillesounds) May 28, 2024
The Nashville Sounds announced that they will don specialty military jerseys for Military Appreciation Night on Thursday, June 6, and again on Friday, July 5, as part of the team’s Independence Day Weekend celebration. These game-worn jerseys will be auctioned off, with proceeds benefitting The Charlie and Hazel Daniels Veterans and Military Family Center at Middle Tennessee State University (MTSU).
The special jerseys are rich with symbolic design elements that honor the service and sacrifice of military personnel. The Nashville ‘N’ logo, placed over the heart, is emblazoned with the American flag, representing the love for one’s country that is central to all who serve. Gold accents around the logo mirror the gold trim found in military service uniforms, adding a touch of elegance and reverence.
A distinctive "NASH" nameplate is positioned over the right chest, mimicking the nameplates on military service uniforms. This nameplate includes all who served in the Middle Tennessee area, providing a localized tribute to veterans and active-duty service members.
Each sleeve of the jersey features three gold stars, totaling six stars to represent the six branches of the United States Military: Army, Navy, Air Force, Marine Corps, Coast Guard, and Space Force. The three stars on each sleeve also pay homage to retired Army Lieutenant General Keith M. Huber’s rank. General Huber, who serves as senior advisor for veterans and leadership initiatives at MTSU, has been a key figure in supporting veteran services at the university.
“The Daniels Center is tremendously grateful for our partnership with the Nashville Sounds in support of our continuous efforts to serve all Veterans concerning their earned VA benefits as well as military-connected students and families through a variety of services to help them succeed both academically, professionally, and personally,” said General Huber. “And I’m deeply appreciative of the Sounds’ recognition of the military service of our Veterans through these commemorative jerseys.”
Baylor football is expanding its uniform lineup with the introduction of a striking new Anthracite option for the 2024 season. This fresh design incorporates unique elements that pay homage to some of the most memorable uniform combinations in the program’s history.
The new Anthracite jersey prominently features "BAYLOR" across the chest in bold gold lettering, with matching gold numbers. Adding a distinctive touch, the sleeves are adorned with a bear claw print, a tribute to the 2013-14 Big 12 Championship teams. This subtle yet meaningful design element connects the current squad with one of the most successful periods in Baylor’s recent history.
Complementing the jersey, the Anthracite pants break from tradition with a subtle stripe, offering a sleek contrast to the sharp green, white, and gold stripes of the core uniform pants. This understated design adds a modern twist while maintaining a cohesive look with the rest of the uniform.
The helmet for the Anthracite uniform features a front bumper with a Bear head, further emphasizing the team’s identity and pride. This new option will serve as a supplemental choice, adding variety to the primary Green, Gold, and White uniforms that remain Baylor’s core.
With the addition of the Anthracite uniform, Baylor continues to innovate while honoring its storied past. Fans can look forward to seeing the Bears take the field in this dynamic new look, blending tradition with modern style as they strive for excellence in the upcoming season.
— Illinois Football (@IlliniFootball) May 29, 2024
In celebration of Memorial Stadium's 100th anniversary, the Illinois football team will don three iconic throwback helmets throughout the 2024 season. The helmet designs, which span nearly 50 years of the Fighting Illini program from 1962 to 2012.
"We are excited to celebrate 100 years of Memorial Stadium and our program's history in one special season," said head coach Bret Bielema. "Our helmets will honor a different era each week, appealing to our entire fan base, regardless of age, and bringing back Memorial Stadium memories to our alumni and Illini famILLy. We're looking forward to releasing more details soon about the rest of our 100th Anniversary plans."
Four Stars (1962-68)
Famously worn during Dick Butkus' years at Illinois, the Four Stars helmet is a nod to one of the most celebrated periods in Illini history. These helmets feature the players' numbers beneath four stars and a gray facemask with white-blue-white center stripes. Butkus and the Illini wore these helmets en route to the 1963 Big Ten title and a Rose Bowl victory over Washington.
Arched Illini (1971-87)
The Arched Illini helmet, worn from 1971 to 1987, will return with gray facemasks and a blue-white-orange-white-blue center stripe pattern. This design harkens back to the era when Head Coach Mike White led Illinois to a perfect 9-0 Big Ten Conference record and a Rose Bowl appearance in 1983.
Underlined Illinois (1989-2012)
The Underlined Illinois helmet, used from 1989 to 2012, will also make a comeback. The 2024 edition will feature a white facemask and blue-white-blue center stripes. This design was part of the team’s uniform during two Big Ten titles in 1990 and 2001, as well as appearances in the 2002 Sugar Bowl and 2008 Rose Bowl.
As Illinois commemorates a century of Memorial Stadium, these throwback helmets will play a pivotal role in honoring the rich history and tradition of Fighting Illini football. Fans can look forward to a season filled with nostalgia and pride as the team pays tribute to its storied past.
The Baylor football team is set to sport a fresh look for the 2024 season, introducing updated jerseys that promise to make a statement on the field. The most notable feature of these new uniforms is the addition of striping on the shoulders and down the pant legs, a design choice that adds a touch of flair and modernization.
Building on the comprehensive overhaul that Baylor athletics underwent in 2019, these new jerseys maintain the dark green color that fans have come to love. However, the metallic gold has been replaced with a more vibrant yellowish gold, giving the uniforms a brighter and more dynamic appearance.
The official reveal showcased the uniforms in three monochromatic designs: green, yellow, and white. Each version incorporates many of the elements from last year’s kits but with some significant upgrades. The green jerseys now feature white numbering, enhancing visibility and contrast. The addition of striping on the shoulders and pants provides a sleek and cohesive look, a noticeable improvement over the simpler designs of previous years.
As the Bears take the field in their new uniforms, they will not only be representing their school with pride but also showcasing a modernized look that honors the tradition of Baylor athletics.
McLaren will unveil a striking, one-off livery inspired by Ayrton Senna’s iconic yellow, green, and blue helmet at this weekend’s Monaco Grand Prix. This vibrant design celebrates the Brazilian driver’s incredible racing legacy.
Senna, a three-time world champion, is McLaren’s most successful driver. During his tenure with the team from 1988 to 1993, he secured 35 of his 41 Grand Prix wins, three drivers’ titles, and four constructors’ championships. Monaco, synonymous with Senna due to his six victories there (including five consecutive wins from 1989), is the perfect stage for this tribute. This event follows a weekend at Imola that commemorated 30 years since the fatal accidents of Senna and Austrian driver Roland Ratzenberger.
In Monaco, McLaren's team will sport Senna-inspired kit, with drivers Lando Norris and Oscar Piastri donning bespoke overalls. Additionally, McLaren Automotive has revealed a unique version of the McLaren Senna road car, hand-painted by McLaren Special Operations and featuring dot matrix portraits of Senna.
“The team is proud to recognise and celebrate the extraordinary life and racing legacy of Ayrton Senna through this McLaren livery,” said McLaren CEO Zak Brown. “Senna remains revered and respected as Formula 1’s greatest icon and McLaren’s most decorated driver. His impact on McLaren is enormous, not only through his racing record but also presence within the team, and now his legacy, so it’s an honour to race for him at his most successful circuit in his green, yellow and blue colours. With it being the 30th anniversary of his passing, the team are choosing to recognise and celebrate his life at one of his favourite and most successful places to race, Monaco. We look forward to racing in this vibrant and beautiful livery this weekend.”
This isn’t McLaren’s first special livery at Monaco. In 2021, they featured the iconic blue and orange Gulf Oil colors, and last year, they showcased a 'Triple Crown' livery as part of their 60th anniversary celebrations.
The Senna tribute livery will make its on-track debut during the first practice session in Monaco on Friday.
