New Logo for the Los Angeles Chargers
The Los Angeles Chargers have official revealed the team’s new logo, colors and marks. The reveal come a day after we saw fans react to the LA Rams new look. The Chargers have brought their iconic Powder Blue and Sunshine Gold colors to the forefront of the team's new mark, logotype and soon-to-be-revealed uniform design. The inspiration comes from the diverse outdoor culture that is a way of life for millions in the region. The new bolt logo is sleeker and has had the navy stroke removed.
“With words becoming increasingly interchangeable with emojis and acronyms, the team decided to build a bolt emoji into its new logotype. Also a new touch, the bold, italicized font along with its stylized, angled ticks mimics the edges and details of the updated mark. Now 'BOLT UP' isn't just a rallying cry, salutation or general term of approval, it's built into every facet of the team's brand identity.” -Chargers.com
The team will reveal their new uniforms soon and say that team did not reinvent the wheel with a wild design, but instead evolved the uniforms look.
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