Cleveland Cavaliers Refreshed Brand Identity
The Cleveland Cavaliers have introduced a refreshed brand identity. The new logo set embodies the Cavs history pulling inspiration from different eras. The new colorway of wine, gold and black brings back the reflective, shiny Cavaliers gold from the early 80s.
“Through the years there have been layered interpretations of the Cavs logos and color hues to represent the brand. In thinking about the next chapter of where to go with the design, the approach was to compose distilled versions of the logos to create a refreshed identity.”- Daniel Arsham Creative Director
The transition to the new brand identity will start for the 2022-23 season, including new Cavaliers Statement, Icon and Association Edition uniforms to be unveiled later this summer.
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