Atlanta Falcons New Uniforms
The Atlanta Falcons have released their new uniforms, marking the first time in 17 years the team has redesigned their look. The new uniforms are a nod to the past while staying updated to match the progression of Atlanta. The new official home uni will feature the black jersey and black pants, while the away uniform will be the white on white look. The uniform options for the Falcons will now offer up to eight different color combinations. The team has included the current throwback uniform that pays homage to the 1966 team. The look that sticks out the most is the team’s new "Rise Up" alternate uniform.
The "Rise Up" alternate uniform is meant to pay homage to the next generation of Falcons fans. The gradient pattern rising from black to red offers a fresh representation of a city constantly on the rise through a visual pattern made from the eye in the Falcon logo.
The Falcons new helmet has ditched the traditional glossy finish for a more modern all-black satin finish. The Falcons bird logo is now nearly 30 percent larger than before with a chrome outline that matches the silver facemask. When the team wears their throwback look they will swap out the silver mask for a black mask and put the retro logo on the sides of the helmet.
"We took a fan-first approach in gathering feedback and design input and have modernized the look of our team and our brand. Black has been a part of our organization since we took the field in 1966 so we've stayed true to our roots and have given our fans and players what they've been asking for over many years." -Falcons President, Rich McKay
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