New Name and Logos for Edmonton Elks
The Edmonton CFL team has released their new team name and logos. The team has transitioned away from the Edmonton Eskimos and will now be known as the Edmonton Elks. The new name received input from fans, players and coaches which saw the Elks name receive highest approval from each group. The team will keep their same green and gold colors while adding new marks. The elk logo will serve as the primary logo for the team and be on display at midfield for home games. While the team will have have a few new secondary logos, they are keeping the double EE logo with a new updated treatment to fit within the new brand identity.
“THE ENTIRE PROCESS HAS BEEN EXCITING. IT HAS ALLOWED US TO KEEP OUR ICONIC GREEN AND GOLD COLOURS AS WELL AS THE DOUBLE E, WHILE EXPLORING NEW OPPORTUNITIES WITH OUR NEW PRIMARY LOGO, SECONDARY LOGO AND WORDMARK. THIS MERGING OF THE OLD AND THE NEW ALLOWS US A CONTINUATION OF OUR GREAT HISTORY AND TRADITION. LISTENING TO EVERYONE THROUGH ENGAGEMENT SLOWED THE PROCESS BUT TAKING THE TIME TO LISTEN ALLOWED US TO BE RIGOROUS, AND THOUGHTFUL IN OUR PURSUIT OF EXCELLENCE. THE NAME WAS ULTIMATELY CHOSEN BY THE FANS. ‘ELKS’ FINISHED FIRST OR SECOND AMONG ALL SEGMENTS WHO PARTICIPATED. WE ARE LOOKING FORWARD TO PRESERVING OUR HERITAGE AND COMBINING THAT WITH THE OPPORTUNITIES TO USHER IN A NEW NAME AND NEW BRAND. PLEASE JOIN US IN PROTECTING AND HONOURING THE PAST, AND DEVELOPING THE FUTURE.” - CHRIS PRESSON, PRESIDENT AND CEO OF THE EDMONTON ELKS
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