Northern Arizona University is launching into a new era of sports branding with a complete overhaul of their alternate identity. Introducing the Astrojacks: a space-themed transformation that includes a fresh color scheme, brand-new logos, new uniforms, and even a revamped mascot. Say hello to Blouie the Space Ox—yes, an ox that still wields an axe but now sports a futuristic aesthetic that ties directly into Flagstaff’s rich history in space research.
NAU’s new Astrojack uniforms ditch the school’s traditional gold and navy for a striking deep-space navy and sky blue palette, reflecting the beauty of Flagstaff’s Dark Sky City designation. The jersey features a sleek, modernized “A” logo with planetary rings, while the shorts include gradient striping reminiscent of the night sky. The side panels feature the words “Dark Sky City,” further cementing the school’s ties to astronomical exploration.
On the back of the jersey, player names and numbers pop in an electric blue, adding to the futuristic feel of the uniform. Even Blouie the Space Ox’s presence is felt with a secondary logo placement, ensuring that the new mascot is front and center in this interstellar rebranding.
Flagstaff is no stranger to space exploration. Home to the renowned Lowell Observatory—where Pluto was discovered—NAU is embracing its cosmic connection and joining a growing list of universities with space-related branding.
This space-centric shift opens up multiple opportunities beyond just a unique alternate identity. Special edition Astrojacks merchandise could be a massive hit, tapping into both sports fans and the broader Flagstaff community’s deep ties to astronomy.
NAU’s decision to roll out the Astrojacks branding in select sports is an intriguing move that signals potential long-term investment. If the fan response is strong, could we see this identity expand into a full-time rebrand? Only time will tell. For now, NAU is proving that the sky isn’t the limit—it’s just the beginning.
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Next time you stumble upon an old library in the heart of Ohio, be careful which book you choose...
— The Crew (@ColumbusCrew) February 12, 2025
Because the tale of this terrifying team is sure to give you goosebumps 😱 pic.twitter.com/o4y5n7DHjG
The Columbus Crew is bringing horror to the pitch in the best way possible with the unveiling of their Goosebumps™ Kit, a striking new secondary uniform for the 2025 MLS season. Inspired by legendary author R.L. Stine, a Columbus native and the mastermind behind the Goosebumps™ series, this jersey is a tribute to both his spooky storytelling and the club’s passionate supporters.
The Goosebumps™ Kit features a sleek black base that serves as the perfect canvas for bright yellow slime oozing across the jersey. The dripping effect creates a chilling yet electrifying visual, setting this kit apart from anything seen before in Major League Soccer. But that’s not all—this is the first kit in MLS history to feature UV-activated technology. When exposed to ultraviolet light, the jersey’s graphic transforms, giving players and fans an eerie surprise under the right conditions.
Beyond its groundbreaking design, this kit holds special meaning for Crew supporters. The team’s fans have honored R.L. Stine on multiple occasions, incorporating spooky elements into tifo displays. One of the most memorable came in 2022, when Crew fans took inspiration from Stine’s book, The Curse of Camp Cold Lake, for an unforgettable Hell is Real Derby matchup against FC Cincinnati. Now, with this kit, the club officially cements that connection between Columbus’ soccer culture and its horror legacy.
With the Goosebumps™ Kit, Columbus Crew isn’t just pushing boundaries in design—they’re redefining what’s possible in uniform technology. The UV-reactive elements bring a whole new dimension to on-field aesthetics, ensuring that this kit isn’t just a conversation starter—it’s a game-changer.
Expect to see the Crew rocking this terrifyingly awesome look throughout the 2025 MLS season as they embrace their city’s legacy and turn up the fear factor on the field.
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𝙇𝙚𝙩 𝙩𝙝𝙚 𝙜𝙤𝙤𝙙 𝙩𝙞𝙢𝙚𝙨 𝙍𝙤𝙡𝙡 (𝙒𝙖𝙫𝙚)! Introducing our Mardi Gras themed jerseys...see them in action this Saturday!#RollWave 🌊⚾️ pic.twitter.com/ra8dm2WvgT
— Tulane Baseball (@GreenWaveBSB) February 13, 2025
Tulane Baseball is bringing the vibrant energy of New Orleans to the diamond with their latest Mardi Gras-themed uniforms. These stunning kits embrace the city’s deep-rooted culture, combining bold colors and sharp design elements that capture the spirit of the Big Easy.
The uniform features a white base with horizontal stripes in Tulane’s signature green, along with traditional Mardi Gras hues of gold and purple. These bold stripes run across the jersey, delivering a striking visual that pays homage to the festive season that defines New Orleans. The green trim on the pants and belt tie the entire look together, creating a seamless blend of school pride and carnival flair.
Tulane’s wordmark is prominently displayed across the chest in green with an angle, embodying the classic baseball aesthetic while staying true to the university’s brand. The jerseys are paired with a custom Tulane cap featuring the team’s angry wave logo, giving the full uniform a fierce and stylish edge.
Releasing these uniforms just in time for Mardi Gras, Tulane Baseball is making sure they stand out not just for their performance on the field, but also for their look. This set represents more than just a uniform—it’s a celebration of the culture, energy, and passion that make New Orleans and Tulane unique.
Expect these uniforms to turn heads all season long as the Green Wave brings their signature style to the field. Whether you’re a Tulane fan, a baseball enthusiast, or just someone who appreciates high-quality uniform design, this Mardi Gras-themed look is one to remember.
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Feel it, wear it, live it. Euforia begins 💗 pic.twitter.com/EOiINYFayp
— Inter Miami CF (@InterMiamiCF) February 12, 2025
Major League Soccer’s Inter Miami CF is ushering in an exciting new era with the unveiling of its latest home kit for the 2025 and 2026 MLS seasons. Dubbed the "Euforia kit," this fresh look embodies the club's ambitious future and commitment to making an impact on the international stage.
The Euforia kit features a bold design with vertical stripes in two shades of Inter Miami's signature pink, running down the front and sleeves. The Adidas three-stripe detail on the shoulders is presented in black, matching the trim around the collar. The vertical stripes have sparked speculation that they are inspired by the Argentinian national team’s iconic kits—worn by global superstar Lionel Messi in numerous international tournaments—though the club has not officially confirmed this connection.
More than just a new uniform, the name "Euforia" encapsulates the excitement and anticipation surrounding Inter Miami’s upcoming milestones. The club is set to compete on an unprecedented international level in 2025 and will move into its state-of-the-art stadium in Miami in 2026. This new home kit symbolizes the passion, energy, and bold vision that define the club’s future, as they prepare to take on new challenges and chase greater achievements.
Adding to its sleek aesthetic, the kit features Adidas and sponsor logos in a single-color black treatment, maintaining a clean and modern look. Player names and numbers on the back also follow the same black styling, ensuring high visibility while complementing the kit’s overall design. As a final touch, the club’s motto, "Freedom to Dream," is printed in black on the back collar—a reminder of Inter Miami's aspirational spirit and commitment to pushing boundaries.
Inter Miami’s 2025-26 home kit is more than just a jersey; it’s a statement. With a design that captures the essence of euphoria and ambition, this kit sets the tone for a thrilling new chapter in the club’s history. Fans can expect to see their team don the Euforia kit as they step onto the pitch, ready to embrace the challenges and triumphs that lie ahead.
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The 4 Nations Face-Off, an international hockey tournament featuring NHL players, is set to take place from February 12-20 in Montreal and Boston. This highly anticipated event will see Canada, the United States, Sweden, and Finland compete in a round-robin format, culminating in a one-game final between the top two teams. Serving as a temporary replacement for the NHL’s annual All-Star Game, this tournament promises intense competition and national pride on full display.
One of the most exciting elements of the 4 Nations Face-Off is the official unveiling of each team’s jerseys. With all teams wearing the same uniform throughout the tournament, these designs are set to make a statement on the ice. Let’s take a closer look at each nation’s uniform and the inspiration behind them.
Canada’s jersey is predominantly red with maple white accents, symbolizing the country’s deep-rooted tradition of maple harvesting. The front crest features a 13-point maple leaf, a nod to the earliest representation of what would eventually become the iconic Canadian flag. An arced Canada wordmark is embedded within the leaf, while the sleeves are adorned with debossed maple leaf vines, symbolizing the country’s unity from coast to coast.
Finland’s jersey embraces the country’s wintry landscape and love for nature with a clean white design. The front crest showcases a split-colored ‘Suomi’ wordmark, alongside a modernized rendition of the national coat of arms, which features the crowned lion set against the Finnish sky. The split-coloring on the wordmark and sleeves represents the horizon where the sky meets the land. Additional details include Finland’s national flower, Convallaria Majalis, subtly debossed on the sleeves and interior neckline.
Sweden’s jersey remains true to its national colors of yellow and blue. The centerpiece of the design is a refreshed take on the ‘Tre Kronor,’ or three crowns, an emblem synonymous with Swedish hockey. This updated ‘Tre Kronor’ crest takes inspiration from the country’s traditional crown and armor craftsmanship. The sleeves also feature a sleek stripe design inspired by the Swedish flag, blending heritage with a modern aesthetic.
Team USA’s jersey draws direct inspiration from the American flag, with navy blue as its primary color, complemented by red and white striping on the sleeves and base. The front crest features a bold USA block wordmark with silver chisel detailing. Each shoulder bears a single white star patch, while the chest and back include 13 tonal, sublimated stripes, representing the original 13 colonies. The phrase ‘E Pluribus Unum’—Latin for ‘Out of Many, One’—is debossed on the sleeves, reinforcing the nation’s unity.
With each jersey uniquely reflecting the heritage and identity of its respective nation, the 4 Nations Face-Off is set to be a visual spectacle as much as an elite-level hockey competition. Fans can look forward to seeing these stunning uniforms in action as the best players from each country battle for international supremacy.
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The NBA has officially revealed the uniforms for the 74th NBA All-Star Game, set to take place on Sunday, February 16, at 8 PM ET in San Francisco. This year’s uniforms pay homage to the cultural richness of San Francisco and Oakland, seamlessly blending the identities of the Bay Area communities with a design that reflects the legacy of the host team, the Golden State Warriors. For the eighth consecutive year, Jordan Brand will be outfitting the league’s top stars, delivering a look that celebrates both history and innovation.
The navy and light blue uniforms incorporate design elements inspired by Oakland’s natural and cultural landmarks. A detailed pattern along the jersey and shorts represents the deep-rooted history of Oakland’s iconic oak trees. The belt buckle on the shorts prominently features an image of an oak tree, symbolizing strength and resilience. The vertical font on the jersey draws inspiration from Oakland’s renowned theater district, reflecting the city’s artistic and architectural heritage.
The red uniforms take cues from the vibrant energy and movement of San Francisco. The side pattern is designed to resemble the famous cable car lines that weave through the streets of San Francisco. The belt buckle on the shorts showcases an intricate image of a cable car, paying tribute to one of the city’s most recognizable symbols. The font on the jersey is designed to mimic the motion of a cable car climbing the city’s legendary hills, capturing the essence of San Francisco’s unique topography.
In addition to the city-specific elements, all 2025 NBA All-Star Game uniforms feature the NBA All-Star 2025 star logo displayed on the right chest, incorporating bridge-like details that echo the iconic Golden Gate and Bay bridges. The inscription “74th Annual” is positioned above the black jock tag on every jersey, commemorating this milestone event in NBA history.
With a design philosophy that intertwines the historical and cultural elements of both host cities, this year’s All-Star uniforms celebrate the essence of the Bay Area while providing a fresh and modern look for the league’s brightest stars. As the basketball world turns its eyes to San Francisco for the highly anticipated showdown, these uniforms will undoubtedly serve as a fitting tribute to the region’s storied legacy and enduring impact on the game.
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This one’s for you, 𝐑𝐚𝐥𝐞𝐢𝐠𝐡
— NC State Icepack (@NCStateHockey) February 1, 2025
New uniforms debut tomorrow at the Lenovo Center pic.twitter.com/JaMB8S5xQY
The NC State Icepack has once again made a statement with their latest uniform drop, blending tradition, local pride, and a sleek modern aesthetic. These new kits, prominently featuring "Raleigh" across the chest in a bold script, pay homage to both the team’s home city and the deep-rooted hockey culture in North Carolina.
The jerseys feature a striking red base with black shoulders and sleeves, accented by thick black stripes that add a classic hockey feel. The "Raleigh" script across the front, outlined in white, stands out prominently, giving the jersey a unique, almost vintage aesthetic reminiscent of throwback minor league and collegiate designs. It’s a fresh take on hockey branding, setting the Icepack apart from more conventional collegiate hockey looks.
A closer look reveals the finer details that make this jersey special. The lace-up collar adds a traditional hockey touch. The typography and layout feel purposefully designed to showcase Raleigh’s identity, embracing the city’s growing influence in the hockey world. The full kit comes together with matching red and black socks, black pants, and a custom helmet featuring the bold center stripe.
This uniform is more than just a jersey—it’s a representation of the Icepack’s growth, the city’s hockey culture, and the program’s commitment to making a name for itself. Whether worn in marquee matchups or featured in promotional material, this set proves that NC State hockey is serious about both style and substance.
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all in the details ✨ pic.twitter.com/DY4SzLATmS
— Tennessee Softball (@Vol_Softball) January 31, 2025
The Tennessee Lady Vols continue to honor their storied history with the introduction of their Summitt Blue softball uniforms. A nod to tradition and a tribute to a legend, this fresh look carries deep meaning for Tennessee athletics.
What is now known as Summitt Blue traces its roots back to 1968, when the Lady Vols women’s basketball team first donned blue-accented uniforms. At the time, orange uniforms weren’t readily available from manufacturers, leading Tennessee’s women’s athletic director emeritus, Joan Cronan, to opt for a Columbia blue base with orange lettering and piping. This unique color scheme became a signature of Lady Vols athletics, representing strength, resilience, and excellence.
In 2022, during the NCAA’s celebration of Title IX’s 50th anniversary, Tennessee officially renamed its signature blue to Summitt Blue, paying homage to the legendary Pat Summitt. A trailblazer for women’s sports, Summitt’s coaching career at Tennessee spanned 38 years, earning eight national championships and an astounding 1,098-208 record. Her legacy extends beyond wins and titles—she revolutionized women’s basketball and paved the way for future generations of female athletes.
The new Summitt Blue softball uniforms are a striking fusion of past and present, staying true to the Lady Vols' heritage while embracing modern design. The Columbia blue base is complemented by Tennessee’s signature orange accents, including the iconic Lady Vols script logo across the chest. The look is completed with orange-and-white piping, a crisp white belt, and the unmistakable Power T logo on the pants.
As the Lady Vols step onto the diamond in Summitt Blue, they carry forward a tradition built by those who came before them, ensuring that the legacy of Pat Summitt and the pioneering women of Tennessee athletics lives on.
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Threads for THE BEST OF THE BEST.
— Reese's Senior Bowl (@seniorbowl) January 29, 2025
🔥🧵 One step closer to game day. #ThatDraftStartsInMOBILE™️ pic.twitter.com/2O4A85lxL8
The 2025 Reese’s Senior Bowl is set to showcase some of the nation’s top NFL Draft prospects, and with it comes a fresh set of uniforms that bring a bold and modern aesthetic to the field. Nike has once again delivered a design that blends tradition with contemporary flair, ensuring both teams look sharp as they compete in Mobile, Alabama.
The National Team will take the field in a crisp white uniform accented by striking orange and black details. "NATIONAL" is prominently displayed in bold orange lettering across the chest, while black shoulder stripes add a sleek contrast. The pants keep the clean white look, featuring subtle orange piping along the sides. The silver helmet, adorned with bold orange and black stripes down the center, completes the uniform, giving the team a polished yet aggressive appearance.
The American Team will don an electrifying orange jersey with "AMERICAN" emblazoned across the front in bold white letters. Black shoulder stripes match the National Team’s design, creating a cohesive look between both squads. The uniform is paired with gray pants featuring orange piping and the iconic Reese’s Senior Bowl patch. Like their counterparts, the American Team will also wear silver helmets with orange and black striping, creating a unified yet standout appearance.
A signature element of the Senior Bowl remains intact—players will wear their respective college helmets during the game. This tradition not only allows fans, scouts, and coaches to quickly identify each player's alma mater but also adds a personal touch to the showcase event. The mix of helmets from various programs across the country is always a visual highlight of the Senior Bowl.
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